Connecting Through Design for Meaningful User Experiences

Users around the globe are increasingly digitally connected and growing, this is the trend. Digital Experiences today define all engagements that customers have across various channels with an organization’s products, services, or brand in both B2B and B2C industries. The customer is at the center of these experiences, and persons and customer journeys are driving purchase, adoption, and consumption consequently impacting business decisions. Hence, it is not enough for organizations to just focus on the creation of products and services.

Businesses must capture customer needs, and behaviors in real-time to define and deliver great experiences across all touchpoints, and transform internally with digital applications to help, reach and serve customers. Digital Marketing provides the reach to engage, target, and communicate the right messages through the right channels to the intended audience segments and creates brand recognition, customer interests, leads, faster sales, and loyalty.

As enterprises embark on elevating the user experience, there are inherent challenges that emerge. However, enterprises need to embrace a comprehensive UX strategy that can simplify and enhance the customer journey. While doing so, they also need to overcome the challenges of dynamic consumer behavior, infrastructural and resource constraints, lack of consumer insights, growing competitive landscape, and low user retention rates.

TRUGlobal offers digital experience services in bringing a successful digital product to life with an intensive portfolio of user research, product strategy, user interface, user experience design, usability testing, prototyping, web design, and development. We adopt a data-driven approach to conceptualize, design and develop transformative user experiences across all channels and branding touchpoints. Our best-in-class digital labs are equipped with the most talented UX consultants who understand the complexities of consumer-centric design and have a proven track record of creating the most invigorating design experiences.

Design-led Digital Experience Transformation

TRUGlobal partners with organizations to help them create 360-degree digital transformations within their entire ecosystem. TRUGlobal’s Design-led Digital Experience Transformation approach ensures that customer journeys and design are at the core while enabling large Enterprises, and SMB startups to transform. To pace their transformation according to the business drivers and objectives, organizations can choose the custom creation of digital interactive interfaces and products.

TRUGlobal provides wide-ranging digital capabilities covering

Digital, Business, Customer Experience and Product Strategy

Development & Architecture of Digital Interactive: Experience Design (UX), Mobile Apps, Portals, Chatbots, etc.

Comprehensive Digital Marketing, Customer Experience (CX) Consulting & Platform Implementation

Comprehensive Managed Services to run the Digital Experience Ecosystem

User Experience Design Services

User Research & Strategy

  • Value Proposition Discovery & Validation
  • Digital Strategy Planning
  • Business/Product Idea Validation
  • Understanding user needs & behavior
  • User Interviews
  • Persona Creation
  • Usability Tests
  • Heuristic Evaluation

UX Design Services

  • Information Architecture
  • Visual Design – Wireframe Design

Our careful steps for your customer enhanced experience include

  • Focus on the total customer experience
  • Each customer is unique and certainty of a tailored experience
  • Align customer experience strategy with corporate strategy
  • Gain top management’s support with rational
  • Program management 
  • Manage customer data as a corporate asset
  • Invest in your people (Customers & Employees) and educate them to go-digital
  • Propose a continuous improvement strategy
  • Take advantage of existing best practices and frameworks 
  • Ultimately facelift the momentum

Digital Offerings

Digital Security

Digital Experience


Internet of Things

Machine Learning

Robotic Process Automation


Artificial Intelligence

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Find out more about how we can help your organization navigate it’s next. Let us know your areas of interest so that we can serve you better.